Paper ‘Viewing the Viewers’ Presented at CSCW 17

Social networking sites are starting to offer users services that provide information about their composition and behavior. LinkedIn’s ‘Who viewed my profile’ feature is an example. Providing information about content viewers to content publishers raises new privacy concerns for viewers of social networking sites. In the paper ‘Viewing the Viewers: Publishers’ Desires and Viewers’ Privacy Concerns in Social Networks we report on 718 Mechanical Turk respondents. 402 were surveyed on publishers’ use and expectations of information about their viewers, and 316 were surveyed about privacy behaviors and concerns in the face of such visibility.  In some instances, such as dating sites, gender differences exist about what information respondents felt should be shared with publishers and required of viewers.